Write your Google Search ad copy with live character limits. See a real-time preview of how your ad will look in search results.
| Field | Max Characters | Count |
|---|---|---|
| Headline 1 | 30 | Up to 15 headlines |
| Headline 2 | 30 | — |
| Headline 3 | 30 | — |
| Description 1 | 90 | Up to 4 descriptions |
| Description 2 | 90 | — |
| Path 1 | 15 | 2 paths |
| Path 2 | 15 | — |
Google Responsive Search Ads allow up to 30 characters per headline (up to 15 headlines), 90 characters per description (up to 4 descriptions), and 15 characters for each of the 2 display URL paths.
No. Google dynamically assembles your ad from the headlines and descriptions you provide. Headline 3 may not always appear, especially on mobile devices or smaller ad placements. Always put your most important message in Headlines 1 and 2.
Display URL paths are optional text that appears after your domain in the ad URL (e.g., example.com/shoes/sale). They do not affect where the user lands — that is set by the final URL. They help users understand what they will find on the page.
Include your target keyword in your headline, make your ad copy relevant to the search query, and ensure your landing page matches the ad promise. Higher quality scores lead to lower costs per click.
No. All analysis runs entirely in your browser. Your text never leaves your device.